Matt Asay from CNET: "Open-source advocates for years have waved the banners of "freedom" and "no vendor lock-in" to sell the value of open source. It hasn't worked. Chief information officers don't buy vague concepts. They buy high-quality software at a compelling price. To better market open-source software to the world, open-source advocates need to match their message to what CIOs actually want to buy."
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"Sell the CIO on open source's value, in terms of cost and quality, as Forrester reports. That's the marketing message she needs to hear right now."
in reference to:
...
"Sell the CIO on open source's value, in terms of cost and quality, as Forrester reports. That's the marketing message she needs to hear right now."
in reference to:
- The wrong marketing for open source | The Open Road - CNET News (view on Google Sidewiki)
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