Erick Schonfeld in TechCrunch writes about Google GPS and Apple. And his gives the reason why the existing GPS providers doesn't stand a change - Google GPS are buildt on its search engine!
Navigation apps are a key category for mobile phones, and the iPhone is for once at a disadvantage here. Even the paid navigation apps in the iTunes store can’t compete because Google’s new navigation app is an extension (albeit a customized one) of its search engine. When a navigation app becomes an interface to Google’s massive search engine, it begins to deliver things that GPS app developers like Garmin and TomTom will never be able to build (search along a route, natural language search). Oh yeah, and did I mention it is free?
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"Erick Schonfeld"
- Google Should Make Apple Beg For Maps Navigation (view on Google Sidewiki)