Confusing menus and links: the web's biggest challenge

Berrt McGovern does every sunday come up with nice observations and strategy about web sites. This week he says:

Menus and links need to be designed in the context of the task the customer is trying to complete. That means stripping away higher-level options and creating links that point forward based on the task at hand.

in reference to:

"Confusing menus and links: the web's biggest challenge"
- Confusing menus and links: the web's biggest challenge (view on Google Sidewiki)